May 2, 2016, 7:32 pm

Biographies PDF Print E-mail

Jeff Larason

With over 30 years in the communications and transportation industries, Jeff has become a leader in a grass roots effort to improve driver habits and roadway safety. In his position as President of Safe Roads Alliance, Jeff is 100% focused on accomplishing the organization's mission of "saving lives through promoting better driving." Jeff has been active in developing membership involvement and awareness and creating educational programs to benefit drivers of all ages.

Colleen Kelley Carr

Colleen Kelley Carr is a passionate Safe Driver Advocate. After losing her son, Brendan, to a car crash in 2003. She started her work speaking and advocating better education and awareness programs and initiatives for all drivers. Through her work with membership involvement, Colleen understands first-hand what drivers and parents of drivers face. She joined Safe Roads Alliance in 2006.

James Hayward

James is a past President of Safe Roads Alliance and has a lifelong dedication to safe driving practices.  


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Child Safety Facts/Statistics
  • Child safety seats reduce the risk of death in passenger cars by 71% for infants, and by 54% for toddlers ages 1 to 4 years.
  • The National Highway Traffic Safety Administration recommends booster seats for children until they are at least 8 years of age or 4’9’’ tall.
  • Motor vehicle crashes are the leading cause of death for children from 3 to 14 years old.

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